Want to learn more about brand positioning and what it means for your business? You've arrived at the correct location. 😎
In a nutshell, marketing positioning is a fantastic brand strategy - it's the image you've chosen to portray to consumers when they hear about your brand or items.
It is described as your company's market position in regard to the competitors and in the eyes of your clients.
As a result, it sets the tone for your entire marketing plan, which must be consistent with this positioning. I'll give you an example to assist you grasp this phrase better.
Lindt has a premium quality marketing positioning. Lindt's product positioning is based on inventive and intricate recipes, emphasizing the greediness of its original creations. The brand even introduces the "Lindt's workshop" series, which has new creative creations from pastry experts.
In the opinion of buyers, the product is costly but worthwhile because the quality is no longer in doubt.
Lindt's whole marketing strategy focuses around this perception and value proposition.
I'll now explain how to obtain such marketing precision and why it's so critical. Then I'll show you how to perform a "positioning mapping" against the competition and provide two additional examples to help you truly understand how positioning works.
Positioning serves a variety of commercial reasons and can be an important driver of your digital marketing strategy and brand identification.
The advantages of a well-defined marketing positioning are as follows: