You've heard of lead scoring, right? You know what it is, but you're not sure how to put it into action. Everything is explained here!

What exactly is Lead Scoring?

Lead scoring is a technique used in sales prospecting to assess the quality of prospects.

<aside> 💡 In other words, you'll pique the prospect's interest in your brand. The better the score, the more likely people are to purchase your goods or service.

</aside>

It enables you to rank prospects based on their maturity level and relevance as company targets. 🎯 CRM solutions are frequently used to establish an automated lead scoring system, which aids in tracking and optimizing prospecting performance.

Inbound marketing is a marketing and sales technique that is centered on acquiring new clients rather than actively soliciting.

Implementing marketing automation tactics to retain prospects and convert them into customers is part of this. Lead scoring is especially beneficial for B2B organizations looking to find the most qualified prospects for their offer.

As an example of lead scoring, consider the following:

ILLU-Lead-scoring-1.webp

Lead Scoring Procedures

Setting up efficient lead scoring requires several essential phases, including establishing the objectives, selecting the right scoring criteria, awarding points through automation, monitoring and evaluating the results, and developing a marketing plan to construct a solid lead-generation process.

Let's take these steps one at a time! 😊

Define your goals

Before you begin analyzing prospects, you must first define your objectives. It is critical to define the aim of scoring.

That is what you want to accomplish.

<aside> 💡 If you sell digital training and your aim is to reach as many buyers as possible through your sales page, you will not have the same "scoring tiers" as if you wanted to sell hot tubs to individuals in a real store.

</aside>