To trigger a tag in Google Tag Manager based on a specific URL path, you should create a "Page View" trigger and configure it to fire only on pages that match your desired URL path.

This is achieved by using a "Some Events" condition within the trigger, and then specifying the "Page Path" variable to match a specific value or pattern.

Here's a step-by-step guide:

1. Create a New Trigger: In your GTM container, navigate to "Triggers" and click "New".

2. Choose Trigger Type: Select "Page View" as the trigger type.

3. Configure Trigger:

   • Under "This trigger fires on", choose "Some Page Views".

     • Add a condition where "Page Path" (or "Page URL" if you need the full URL) "contains" or “equal” (or "matches RegEx", etc.) the specific path you want to target. For example, if you want to trigger on /products/, you would enter that value.

     

4. Save the Trigger: Give your trigger a descriptive name and save it.

5. Associate with Tags: Go to the tag you want to fire and select the newly created trigger under "Triggering".

6. Test and Publish: Use GTM's preview and debug mode to test the trigger and ensure it fires as expected before publishing the container.

   

Example:

Let's say you want to trigger a tag on all pages within the

/products/

section of your website. You would configure the trigger like this:

• Trigger Type: Page View
• This trigger fires on: Some Page Views