Is sending an invitation message on LinkedIn necessary or optional? Explore our best practices and real-life case study to find out!
Before sending your LinkedIn invitation message, make sure you've checked off all the essential prerequisites in this checklist. These prerequisites are crucial for the success of your acquisition strategy:
✅ Familiarity with your LinkedIn persona: Understand the audience you want to engage with. ✅ Clarity on your offering: Clearly articulate the value and benefits of your offer for the person you're targeting. ✅ Access to a reliable tool for automating LinkedIn message sending, and a good understanding of its functionalities. (Alternatively, consider using Leadsourcing, a free automation tool.)
To make a lasting impression, it's important to be original and avoid using the same message templates or copy-pasting content from the internet. Instead, try incorporating the A.I.D.A method into your LinkedIn invitation messages:
Is it necessary to always personalize your LinkedIn messages? The answer is both yes and no. 💥 Personalization is crucial in your prospecting efforts. If you send generic messages to your audience, they will quickly realize that you are using an automated approach.
However, with the rise of automation tools, users are becoming more aware of these practices. Therefore, your best strategy is to intelligently segment and automate your messages. Personalizing each message manually can be time-consuming and may not yield the desired results.
Here are some guidelines to follow:
By striking a balance between personalization and automation, you can optimize your LinkedIn prospecting and increase its profitability.
