Today, we'll focus on freelancing, solopreneurship, and the challenges you may encounter in the early stages. Additionally, we'll explore how to leverage LinkedIn's network to acquire your first clients without spending a single dollar.
Let's jump right in with an introduction to Rebecca. At the age of 18, she pursued a classical baccalaureate before leaving everything behind to attend art school. After a few years of modeling, Maud decided to transition into marketing communication.
Rebecca later attended college for economics 💰 management and completed several internships. However, upon arriving in Hong Kong, she found that her work wasn't as challenging as her studies. Despite having a master's degree in entrepreneurship, it's important to note that you don't necessarily need one to pursue entrepreneurship.
If you're feeling motivated to take the leap, you can jump right in. However, if you feel more comfortable gaining a master's degree first, that's also an option.
What are the primary obstacles you may face? According to Rebecca, the first challenge was separating 💔 from her partner, which directly led to the second obstacle of being alone.
Eventually, Rebecca was able to connect with others in similar situations and build a network. Initially, she focused on establishing relationships with individuals in her industry, which was made easier thanks to her master's degree. As she spent more time on LinkedIn, Rebecca was able to discover new contacts and forge connections with content creators.
Now, we're getting to the most exciting part. To find your first potential clients, you must utilize LinkedIn effectively and differentiate yourself from others. Why LinkedIn? Well, LinkedIn is the top professional network for B2B prospecting. And how can you make yourself stand out? Rebecca will explain it all to you right here 💎.
To generate content, you must engage with social media platforms, follow other users' content, interact with them, and begin sharing on these same networks.
The most important thing is to surround yourself with individuals who are in the same stage as you. Initially, you must focus on acquiring your first clients before even having a service or product to offer. The primary objective 🥇 is to get people on the phone.
You may spend countless hours creating landing pages, developing products or offers that you believe are perfect, but once you approach your first clients, you may discover that they're not interested in them at all. Therefore, it's essential to seek out your customers first, create posts, generate content (utilizing the inbound marketing technique), and send emails.
The LinkedIn network boasts millions of users, and by optimizing your professional profile and content, you can attract individuals who require solutions that align with your area of expertise.
Once you've established initial contact ☎️ with someone, you'll have the opportunity to comprehend their requirements, expectations, and issues, enabling you to define their persona clearly. As you continue to acquire more customers over time, you'll refine and fine-tune the various personas more precisely.